Crafting a ComprehensiveCrafting a Comprehensive Brand Strategy !
Building a successful brand requires a strategic approach that takes into account every aspect of your business. I can guide you through the process of defining your brand's values, mission, and voice, and create a strategy for communicating that brand to the world. Develop a comprehensive brand strategy that includes everything from your logo and colour scheme to your marketing campaigns and social media presence.
Ready For Better NDP Campaign
Purpose of the project: To raise awareness of a human rights issue affecting education support workers and challenge recent legislation that strips them of their rights.
Objective: To generate public support and pressure policymakers to reverse this decision.
Overview: The NDP Campaign is a collaborative effort with advertising students from Humber, with me serving as both the photographer and lead designer. Through this campaign, we seek to raise awareness of the human rights issue affecting education support workers. As a result of the recent bill that strips them of their rights, it is crucial that we urgently highlight the significance of challenging this decision and preserving the rights of these workers. The campaign features a visually impactful design that grabs attention and emphasizes the urgency of the issue at hand.
Defaced! Money, Conflict, Protest
Purpose of the project: To promote an art exhibit for the AGO that explores themes of money, conflict, and protest.
Objective: To generate interest and excitement around the exhibit and attract visitors to the AGO.
Overview: A multi-media campaign that promotes an art exhibit for the AGO. It features a variety of elements, including print and digital media, social media marketing, and outdoor advertising. Each element is carefully crafted to appeal to the exhibit's target audience, and to generate interest and excitement around the exhibit. As the campaign designer, I played a key role in ensuring that the campaign is cohesive, visually compelling, and effectively communicates the exhibit's message.
